Retail marketing practices have remained conventional for years. It was only a few years ago that retailers began to understand the need and implications of having a viable web presence. And only recently, the realization of using internet marketing practices has sunk into them.
Following the proliferation of computers, then mobile phones, and now smartphones, internet has become accessible as well as portable. Various studies about modern retail trends suggest that more than 80 per cent of people with access to internet look up a product on the internet before they go out to buy one. They refer to review sites, compare prices online, consider customer experiences and opinions of a product/service/business, look up for places they can get a good deal at and then they go out to make a purchase. A comphrensive review done by webmarketing123, a leading internet marketing firm suggests that the success of a retailer is directly proportional to the effectiveness of their web presence. The better the visibility, conversations and perceptions about a business on the web, the greater the chances of sustainable growth for the retail business.
It can, then, verifiably be stated that internet, search engines and various internet marketing activities have transformed the practices of retailing and retail marketing forever. And, it is in the ability to make optimum use of this dynamic platform that the success of any retailer today lays.
For a retailer to reap the benefits from internet, its business’s website must be optimized for geo-specific local search, for mobile web and for organic listings. By local search optimization the reference is towards making sure that a retailer’s website ranks well as one of the top results for geographically constrained searches. Local search is not just about ‘what’ a visitor wants, but it carries references to ‘where’ a visitor is looking to get it, for example, a search for ‘car dealers in San Francisco’ or ‘Italian restaurants in Chicago’. A retailer can, therefore, optimize its webpage content using geo-specific or location-specific keywords so that it comes up as one of the top search results. Another important measure for retailers is to make sure they are listed with online directories and have pages of review sites such as Yelp, Internet Yellow Pages and Google Places. Such listings, which carry consistent details about a business and its many facets, are good signals for search engines to recognise a business as legit.
One more important factoraccording to webmarketing123's review, is that the retailer has be to proactive, reactive and responsive towards his business. By being a part of people’s conversations, a business can connect more strongly with its audience and render an impact in its favour.